A Sign Of The Tourist Times

Earlier this month Visit Florida, the state’s tourist promotion organization, unveiled a new logo in London. No longer was it:

FLA

USA

VISIT FLORIDA

It’s now: VISITFLORIDA

Not that anyone needs reminding that Florida is in the USA. But the USA absence is a reminder that in the current international environment, the USA tagline is considered tourism-impacting, political baggage. It’s that bad.

Even with the Brits.

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