According to Ikea, its well-received 29-acre complex near Ybor City remains “undersigned.” Reportedly, some shoppers motoring along on I-4 just might be driving right past Ikea because it’s “visibility challenged.” Who knew? What with that two-story sign on Adamo Drive and all those 10-footers on the building facing the Crosstown and Adamo?
But imagine how challenging it would be if Ikea weren’t renown as a commercial destination? If its customer base weren’t motivated fans and true believers? How would
they ever find it?