Savvy Marketing Approach To Environment

Planning-designing-engineering firms are, by their nature, both methodical as well as flexible in their planning, designing and engineering work. They have to know construction permits, codes, guidelines and clients’ bottom-line needs and priorities – but also prevailing politics and prevalent players.

 

Now add threatened species expertise. At Florida-based WilsonMiller Inc., it’s part of making sure that clients are in compliance with the Florida Fish and Wildlife Conservation Commission’s management plan for gopher tortoises. Especially now that they’ve been uplisted by the State of Florida to a threatened species.

 

As a result, WilsonMiller can now claim three of its planners as certified Gopher Tortoise Authorized Agents, who are qualified to assess, trap and relocate gopher tortoises.

 

It’s sound environmentalism – and savvy marketing.

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