Fifth Third Bank has been around the Sunshine State for the last 25 years. The Cincinnati-based bank has grown with the state–especially the recent post-recession period–and now has more than 150 branches throughout Florida. It’s a major player in the Tampa Bay market. Life is good.
Despite that head-scratching name.
It’s the amalgam product of the 1908 merger of the Third National Bank of Cincinnati and the Fifth National Bank of Cincinnati. And it’s a reminder that you don’t need to bring in public relations and image-enhancing specialists to focus group a marketable name.
And it could be a lot worse: It’s not the 1-800-Ask Gary Bank.