Lies, Damn Lies And Movie Ads

Had he been a contemporary, Benjamin Disraeli would surely agree that there are “Lies, damn lies and movie ads.” Hopefully, most of us are aware of the scam by now. There are publicist ploys, sham critics and out-of-context reviews.

We’ve all seen, regrettably, an awful movie that was huckstered as, say, an “awesome spectacle,” “truly terrifying suspense,” a “riveting drama,” a “poignant romance,” an “action-packed thriller,” a “tour de force” performance, an “adrenaline rush” or a “laugh-out-loud spoof.” We can only wonder what context such laudatory language may have been siphoned from.

Perhaps:

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