Aquarium Gets Serious About Fun

Kudos to the Florida Aquarium for its well-received new attraction, the 2.2-acre, $1.9-million Explore A Shore water park. It’s a place for kids to have fun, while their parents sip a pina colada in the Caribbean Cantina.

It’s also the latest gambit in a strategy that has evolved since the aquarium’s opening in 1995. Back then, the experience was all about education, a well-intended, even noble pursuit.

That educational experience, however, works best within the context of flat-out fun. It’s what you do when you’re in the entertainment sector. It’s what you do when you want to continue growing the business and keep reducing the city’s subsidy.

Well done. Again.

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