Campaigns And Late Night TV Hustings

            Among the outtakes we’re left to ponder after the presidential election is this one: candidate appearances on late-night talk shows reached a new high.

For the record, there were a total of 110 candidate-appearances on the late-night comedy shows, according to the Center for Media and Public Affairs. Accounting for nearly three quarters of such on-set appearances were “The Tonight Show With Jay Leno,” “The Daily Show” with Jon Stewart, the “Late Show With David Letterman” and “The Colbert Report” with Stephen Colbert. In contrast, there were 25 such appearances in 2004 (an election year with an incumbent).

            “Candidates have figured out that you can reach voters through entertainment venues even better than news,” explained Robert Lichter, a George Mason University professor and head of the CMPA.

            Candidates also figured out that such vehicles are free and command large audiences. And, yes, they are hardly mettle-testing crucibles. That’s why, as Sarah Palin eventually discovered, participating in a Saturday Night Live self-parody was still much better than submitting to a Charlie Gibson or a Katie Couric interview.

            Actually, it had already been figured out by the John F. Kennedy campaign nearly a half century ago.

That’s when presidential aspirant Sen. Kennedy went on the “Tonight Show” with Jack Paar.  

            The Kennedy people were ahead of their time. Their candidate would be positioned in front of a large, non-traditional audience, and the host would be deferential. This wasn’t the political-junkie gauntlet of a “Meet The Press” or “Face The Nation.” And the witty and winsome JFK, of course, was right out of central casting for this relatively new medium. A slice of the electorate would see a side of Kennedy that would later resonate in press conferences.

            Eventually, we would see other candidates begin to use TV to complement their paid ads, whistle-stop appearances and nightly network news clips. From Richard “Sock It To Me” Nixon dropping in on “Rowan & Martin’s Laugh-In” in 1968 to Bill Clinton practicing safe sax on “The Arsenio Hall Show” in 1992.

            Now, we are reminded, such appearances are routine. Such that they’ve become almost symbiotic.

The candidates get exposure – and for the particularly personable and/or glib, they can conceivably energize a campaign the way no mere policy paper can. They also can lead to life after an also-ran candidacy. Mike Huckabee now has his own talk show on the Fox News Channel, and no one would be surprised to see Sarah Palin follow suit.

As for the shows themselves, they were able to tap into an endless campaign that seemed increasingly like the ultimate reality show. Ratings’ hikes resulted.

            Only one major problem.

            When appearances with late-night comics become de rigueur, they lose their original allure. Which was, lest we forget, seeing a candidate out of his handler-controlled comfort zone exchanging quips with a non-political insider. Showing some personality, a sense of humor, some heretofore unseen trait. Humanizing himself.

            Now, it’s more like: Conan O’Brien, check; Bill O’Reilly, check; David Letterman, check; Wolf Blitzer, check; Jon Stewart, check; Brian Williams, check; Stephen Colbert, check; David Gregory, check; and Oprah, Tyra and Ellen, triple-check.

            The campaigns ask: What are their demographics and ratings? Who else is on? What’s the order? Can we get a good book plug in? What’s our agenda beyond good-natured, witty banter and not looking like we think we are somebody special just because we’re running for the pre-eminent position in the world? Can we dumb it down without looking dumb? Do we have appropriate ad libs?

            Call it routine. But also call it trivializing and demeaning. Remember “boxers or briefs?”

The American presidency is the most important, the most powerful job on the globe. The U.S. is economically imperiled and geo-politically adrift. It’s also in a war with zero-sum, civilizational implications.

The time has never been worse for presidential candidates to regularly and routinely schedule chit-chat fests with comedic talk-show hosts looking for a ratings’ spike. Can you imagine FDR and Wendell Wilkie barnstorming with Fred Allen and Jack Benny in 1940 – with the U.S. on the cusp of war, in the thrall of isolationists, and in the final throes of the Depression?

Why — if a contemporary presidential candidate is looking for a big, freebie audience and lots of softball questions — isn’t Larry King enough?

Coach Embodies Plant’s Priorities

           When Plant High School recently won its second state 4-A championship in three years, it was a victory for more than football excellence. It was a triumph for everyone who still believes that nice guys can finish first. That “winning” moves on multiple levels.

            Before the 2008 season I sat down with Plant head coach Robert Weiner and talked football – and English literature. He teaches both at Plant. In fact, he’d sooner quote Rudyard Kipling than Knute Rockne. And if Joseph Conrad’s “Heart of Darkness” comes up, he’ll likely break it down like an Armwood game film.   

            Players who have taken his classes have spread the word that he means business outside as well as inside the white lines. Plant football players have to check in with Weiner (who arrives at 5:30 a.m.) each morning before school starts. Result: the team’s grade point average was a county-best 3.28 last year. It was 2.48 when he arrived in 2004.)

            In 2003 the Panthers won all of one game. This year they were ranked 8th in the NATION by USA Today.

            Weiner, 44, will be the first to tell you he has talent and the luxury of working with a staff of 21 on-field coaches – including volunteers, some with professional experience – and two academic coaches. He also enjoys a rabid, small-townesque following that is the closely-knit South Tampa community.

            What others will tell you is that he had to build the sort of program that would be in position to be a catalyst for such scenarios. He turned the Weinermobile into a band wagon. He did it initially by roaming the corridors to find “meaningful” players – those with character as well as ability. And he did it by establishing a mantra that never deviated from organization, preparation, discipline and camaraderie.

And since the Panthers have gone from Friday Night Lightweights to state and national powerhouse, they now get their share of quality transfers. It’s not “recruiting,” Weiner underscores. It’s more like magnetism. As a result, good begets better.

But for all the winning and all the blue-chip players that are coming through his program, Weiner is even prouder of other accomplishments. He teaches that helping the less fortunate is more than a nice gesture. It’s a social imperative.

            Each summer he works as a counselor at a Muscular Dystrophy camp. And he brings several dozen Plant players with him.

            Each Saturday morning during football season, his players report to Dad’s Stadium for “Panther Pride Challenger Football.” Those who may have shone brightest the night before now help disabled kids – some in wheel chairs – to feel special in their own “adaptive” games. There’s an announcer; the kids wear sponsor jerseys; and the fog machine is cranked.

            “I want our players to know what a privilege it is to run through those goal posts in front of thousands of people,” says Weiner. “There are less fortunate kids who would give anything to be able to do that – or, in some cases, to do just one push-up.”

            Keeping everything in perspective yields a definition of “success” that, to Weiner, transcends any game – no matter the stakes, no matter how well played.

            “The years will tell more than the short term, because football is a vehicle to teach kids how to be real men in the real world,” says Weiner. “To be outstanding fathers and contributing members of the community.”

Inevitably the term “father figure” is affixed to coaches such as Weiner. The bond with impressionable youth is unique and often life-lasting. He prefers “brother figure.”

            “I’m not there to replace a father,” explains Weiner. “But a coach has a unique perspective. We see them at their best and their worst. I’ve been to funerals and weddings; to jail houses and hospitals. Whichever it is, we’re there.”

            And it was reciprocated last January. While Weiner was in California for a coaches’ convention, a number of players and parents gave his South Tampa house a customized Extreme Home Makeover: paint, sod, a power-washed driveway and some designer touches for favorite photos. 

            “It was an outpouring of love,” recalls Weiner. “It was the nicest thing anyone has ever done for me.”

            It was well-earned Panther payback, says Gayle Sierens, the parent of two sons who have played for Weiner – one of whom was in on the Makeover.

             “The boys always know where they stand,” points out the Channel 8 co-anchor and former sportscaster. “They may be the star, or they may be low man on the depth chart, but they know Coach is there for them no matter their stature on the team. When you get that many kids buying into a program…knowing that they matter no matter what, it breeds success. The boys love and respect him.

            “Now that my boys are away at college, they realize they will never pass this way again,” reflects Sierens. “The closeness and unity that was created at Plant will never be recreated in their life again. They realize they were part of something very, very special.”

Indeed, “Teams are more than the sum of their parts,” says Weiner, who preaches the importance of players caring about each other as a byproduct of team play.

            Or as Kipling once noted: “For the strength of the pack is the wolf, and the strength of the wolf is the pack.”

            And, yes, Plant expects to be very good again next year.

Ultimate Obscenity

 It’s always fashionable – and understandably so – to criticize the leviathan salaries being handed out in professional sports. Especially baseball. Especially by the New York Yankees. Especially this off-season.

            And not just because we’re fans of the budget-challenged Rays.

            Item: the most recent Yankee signees include pitcher C.C. Sabathia, who will average $23 million a year over seven years, and first baseman Mark Teixeira, who will average $22.5 million over eight years.

            But for the first time in memory, such obscene amounts and the distorted market and societal priorities they represent – especially amid a recession – don’t seem as blatantly skewed as they once did.

            Item: John Thain, chief executive officer of Merrill Lynch, made $83 million last year. Lloyd Blankfein, president and CEO of Goldman Sachs, took home $54 million last year.

            That actually puts the marketplace — and even a generic sense of fairness — into appropriate context. Both Sabathia and Teixeira had great years.

Poynter’s Historical Offering

            Since 1975, St. Petersburg’s Poynter Institute for Media Studies has been instructing journalists and media leaders. The non-profit journalism school, which has controlling stock in the St. Petersburg Times and Congressional Quarterly, has long embodied the nexus between journalism and democracy.

Now Poynter deserves journalistic — and entrepreneurial — credit for its  commemorative book, “President Obama/Election 2008.” It’s a collection of representative newspaper front pages chronicling the historic presidential election of Barack Obama. It’s time capsule stuff that transcends America, and possibly America’s partisan politics, although you’ll likely not find it on Sam Rashid’s cocktail table.

            In “President Obama,” Poynter has culled 75 front pages – from the New York Times, Washington Post and Wall Street Journal to The Jakarta Post of Indonesia, The Daily Nation of Nairobi, Kenya, and The Daily Telegram of London. There was also a sampling of college papers and the ethnic/racial press.

            The headlines range from the Honolulu Star-Bulletin’s exclamatory “Obama!” and the Willamette (OR) Week’s exultant “O, Yeah” to the Jakarta Post’s “Barry’s Done It!” and the (Warsaw, Poland) Gazeta Wyborcza’s “OBAMERYKA!”

All 50 states are represented, some – such as Florida – with more than one publication. The Florida entries are from Miami, Orlando, St. Petersburg and Tampa. Interestingly enough, the actual newspapers are the Miami Herald, the Orlando Sentinel, the St. Petersburg Times and the Tampa, uh, the Florida Courier, an African-American weekly.

            Had to be a tough call. Include the competition or include more diversity?

Hockey’s Holiday

            Among the major sports leagues, the National Hockey League lags last in popularity. Its TV contract still amounts to relative chump change and marketing remains a work in need of overhaul.

            But the NHL gets Christmas right.

            By rule, NHL teams cannot practice, play or travel on Christmas Eve or Christmas Day.

            By contrast, there were no fewer than five National Basketball Association games on national TV on Christmas Day. Nothing says “Merry Christmas” quite like a prime-time Washington Wizards vs. Cleveland Cavaliers clash.

Rays’ In The Re-running?

             As improbable as last season’s World Series run was for the Tampa Bay Rays, a repeat is starting to look even more so.

            The Rays were very good in 2008. They were not flukes and deserved to finish in front of the Red Sox and Yankees. But in a league without a salary cap, it remains daunting for less-than-flush franchises such as the Rays to consistently prevail against those with more financial wherewithal. Much more.

            The Rays’ payroll is less than $50 million. Within the last month, the Yankees spent $423 million on three players, first baseman Mark Teixeira and pitchers C.C. Sabathia and A.J. Burnett. Lest we forget, they already have the two highest-paid players in the game, Alex Rodriguez and Derek Jeter. And they reportedly are not yet finished gearing up for 2009.  Even the deep-pocketed Red Sox are worried.

            Ironically, the Rays may be even better in ‘09. And it may not be enough.

            That’s why it was so important that the Rays maxed out with last year’s historic, worst-to-first run to the Series. The window of opportunity can close faster in the American League East than any other division in Major League Baseball.                    

First Lady of Volunteers

Tampa’s Super Bowl XLIII will draw a domestic television viewership of nearly 150 million. Worldwide, it’s about a billion.

            All eyes, including those of 4,000 media, will focus on the glitz, the glamour and the gladiators of America’s secular holiday. And yet, so much of the success of any Super Bowl — and its orbit of chichi events — depends on the unsung labors of anonymous volunteers.

            Tampa has 6,000 of them – officially garbed in red windbreakers, khaki pants and baseball caps – whose job is to aid the logistically challenged and alleviate visitor anxieties. They will be concentrated at Tampa International Airport, hotel lobbies and the Convention Center media hub. The largest contingent, nearly 1,000, will work the interactive NFL Experience outside Raymond James Stadium. (But, no, none will be INSIDE the stadium.)

            And they’re all the responsibility of community-service avatar Dottie Berger MacKinnon, a former Hillsborough County commissioner, founder of Joshua House and chairwoman of Kids Charity of Tampa Bay. The tireless, 66-year-old cancer survivor chairs volunteer services for the 2009 Tampa Bay Super Bowl Host Committee. Her job ranges from recruiting and training to coordinating with Pinellas County and Orlando. She has two paid staffers.

            “Anything goes wrong,” underscores Berger, “the buck stops here. If a reporter has a bad experience and writes about it, that’s on me. I take that personally.”

            So does Jennifer St. John, 35, one of those staffers.

            “Dottie is an inspiration,” she says. “She’s also the most efficient person I’ve ever worked with. And she’s incredibly well connected. She’s opened a lot of doors.”

            It’s all for a cause Berger believes passionately in.

            “This is a chance for Tampa to shine and the Tampa Bay region to be showcased,” she explains. “The economic impact is huge. Our visitors will be well educated about who and what we are. Our volunteers are the face of Tampa, and they will make a lasting impression.”

Buddy Couldn’t Go Quietly

He couldn’t just go quietly.

No, Buddy Johnson, the Hillsborough County Supervisor of Elections who had become synonymous with incompetence, had to thumb his nose on the way out. And by doing so, he added to a legacy that already included leading the state in most (November election) voter complaints and topping all supervisors-of-elections in controversy and reproach the past few years.

            Johnson – through an office proxy, chief deputy Kathy Harris – had asked for an extra $2.3 million for election-cost overruns. It was, at least in part, the cost of being unprepared for that record Nov. 4 Hillsborough turnout. Then he rescinded the request — but not the chutzpah of his approach — after an eruption of criticism and a county commission order for an audit. Then, in what seemed a fit of pique and paranoia, he accused his successor, Phyllis Busansky, and County Attorney Renee Lee of a “surreptitious investigation” of Hillsborough’s voting machine supplier.

            All of which continues the ongoing begging of this question: How the hell did this guy ever pull 233,000 votes last month? Not even hardcore partisans and Buddy-Freddy regulars should have accounted for 47 percent of the vote.

Salisburied

A couple of final comments on the sorry situation that became the Lex Salisbury saga: the man who put the Lowry Park Zoo on the map and himself in an ethically compromised position.

Salisbury had to go and he went. Now the board, which is staying, has to finally step up.

            Second, now that a search is beginning for a new president/CEO, the criteria are coming into fiduciary focus. It includes this tip from Satch Krantz, the immediate past chairman of the Association of Zoos and Aquariums. The AZA has suspended the Lowry Park Zoo’s accreditation.

            According to the St. Petersburg Times, Krantz stressed the twin priorities of a business and nonprofit-management background for Salisbury’s successor.

            An animal background? A plus, but hardly necessary.

            Not necessary?

            Of course, there are generic business and management skills that apply across the nonprofit board. And scrutiny will presumably unearth any record of ethical lapses.

But a zoo, especially one that has been successful and notably progressive in its treatment and habitat of animals, is not the United Way or the Red Cross.

Of course, zoos have bottom lines and public obligations, but their purview also includes education and natural history as well as species protection and breeding.

Yes, an animal background would be quite the plus.

Mohamed Co-opts Plea

Obviously things did not go well last Friday for Ahmed Mohamed, the former USF student who pleaded guilty to providing material support to terrorists. In effect, he could never overcome that YouTube video he made that showed how to target “infidels” via a remote-controlled toy car.

All he could do at his sentencing was throw himself on the mercy of the court and hope that U.S. District Judge Steven D. Merryday would not throw the maximum sentence – 15 years – at him. His last shot was his statement, which was read by his attorney. It did not move Merryday; Mohamed got the maximum.

            More surprising than the sentence was Mohamed’s statement. With plenty of time to prepare a self-serving plea, if not rationale, and plenty of motivation to try and move Merryday to a less-than-maximum sentence, Mohamed came up short.

            “I do apologize because I never intended to harm anybody in particular,” he said in the statement…“I am convinced that I have learned a lesson. …I am no more than a college guy.”

            In effect, Mohamed said: “I only intended to kill indiscriminately. No one in particular. Such is the way with remote weaponry…But I learned my lesson. That’s the last time I post anything on YouTube. Go Bulls.”

            Next case.