Trump is all about branding. From urban towers and golf courses to steaks, sneakers, coins, bibles, burgers, watches, phones, a “university,” a Miss Teen USA pageant and a TV reality show. “Make America Great Again” is not so much a worthy goal or ambition as it is a Trumpian MAGA branding about a fabled past. America is a democratic republic with ideals and flaws and global impact. We need to keep evolving into a better version of US, not a retrograde rallying cry of arrogant, protectionist nativism.