Call it another later-in-life rite of passage. This one even more visceral than a class reunion. Unsolicited mail where the envelope is brightly emblazoned with an enticing mortality reminder: “FREE Pre-Paid Cremation! Details Inside.”
Sure enough, the Neptune Society wants to memorialize me. Despite that feature I did 25 years ago for the Tampa Bay Business Journal. The one where I referenced the elderly, white-thatched, goateed, nautically-garbed founder as “Colonel Cinders.”
But will this direct-mail pitch spark any interest? Remains to be seen.