Sports Shorts

* WWE and branding: Don’t say wrestling, which might imply a competitive sport instead of choreographed show business in a ring. Say “WWE” or “Sports Entertainment.” And don’t say “professional wrestlers.” Say “WWE Superstars.”

But don’t get me wrong, having Wrestlemania 36 finally come to Tampa–April 5, 2020 at the RJ–is a big deal, 10 years in the making. The expected economic impact should reach nine figures. That’s what matters.

* It wouldn’t be spring training if the team that Joe Maddon is managing didn’t debut a new team slogan. This year’s Cubs’ version: “Own it now.” One thing that Maddon doesn’t yet own, however, is an extension of his five-year contract that expires this season.

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