MohaMADDENING Update

Recently the Pentagon’s Lt. Gen. William G. Boykin spoke out of turn and referenced the war on terrorism in religious terms. As in Us vs. Them. As in Christianity vs. Islam. Bad move.

It might be “jihad” to the other side, but we keep it secular. In fact, we pledge to do so. Defending America is a life-and-death challenge, but offending others is unconscionable.

A predictable firestorm of outrage resulted from Boykin’s bumbling. Calls for his ouster immediately ensued. Sure, a Saudi diplomat went apoplectic, but the domestic backlash included Democratic presidential candidates. When we’re on top of our self-criticism game, nobody bashes us like us.

Administration embarrassment was palpable, and there were the requisite apologies.

Now consider something that Malaysian Prime Minister Mahatir Mohamad said the other day. He stated that “Jews rule the world by proxy” and recruit others “to fight and die for them.” In a historical take of alarmingly devious proportions, he declared that the Jews “invented socialism, communism, human rights and democracy so that persecuting them would appear to be wrong

USF: CPA Stud

Amid all the budget scenarios and Big East subplots, it was easy to miss a recent USF achievement. Once again, USF is a national leader in helping its graduates prepare for the CPA licensing exam.

Specifically, USF had the second highest passing rate in the country on the most recent Uniform CPA Examination. With a passing rate of 66.7 percent, USF finished second to the University of Arizona at 69.2 percent. USF finished eighth in the nation last year.

So there. USF doesn’t have to be in a BCS conference to vie for national honors.

Blue, Peach Greenback’s Makeover Incomplete

Arguably, the multi-hued makeover of the $20-dollar bill works. The floating shades of soft blue, green and peach are easy on the eyes, and the image of an eagle next to President Andrew Jackson is a nice touch. And twenties, with their new watermarks and security threads, are now a lot harder to counterfeit, which is why the pricey project was undertaken in the first place.

But here’s the part that makes less sense. Why stop with color tones and new design elements? Wouldn’t this have been the perfect time to do something with that dyspeptic portrait of Jackson? How about a kinder, gentler Jackson? Alas, he looks like he’s down to his last 20-spot.

Cheering For Title IX

According to the NCAA, cheerleading is not an intercollegiate sport, at least not the kind that warrants scholarships. The University of Maryland, however, is currently testing that tenet. To expedite compliance with the equal opportunity mandates of Title IX — and to save some men’s scholarships — UM has promoted part of its cheerleading squad to varsity status this year.

It might be that UM has happened upon a new model to satisfy the Byzantine requirements of the gender-equity gendarmes. Or it might be that the NCAA will see it as an impermissible ruse to skirt the original intent of Title IX.

Would that cheerleaders could be acknowledged for what they are. Being gymnastically athletic is a bonus. Being a babe is a must. It’s not cheerleading; it’s cheer providing.

Fireable Offenses: Race, Yes; Treason, No

Rush Limbaugh gets, in effect, fired by ESPN for going off the reservation with some ill-timed racial comments. Robert Novak, however, still plays the cartoon conservative on CNN’s “Crossfire” and “The Capital Gang” despite his despicable outing of a CIA operative.

Obviously some indiscretions are judged more harshly than others. Limbaugh was easily labeled a racist and had to go. Novak, however, was only guilty of selfishly putting an agent at risk and compromising the credibility and safety of all her contacts.

Cuban Politics: Panderfest Plays On

Maybe you saw it; maybe not. It was easy to miss.

It was another one of those official, rhetorically flourished, knee-jerk responses from Havana blaming Washington for something. More criticism of a democracy by a dictatorship. As such, it was given its proper media burial — less than three inches on page 8 of the Tampa Tribune’s Nation/World section last week. Right under another brief: “Kennedy Memorabilia Collector Dies.”

The item noted that the Cuban government was accusing the Bush administration of pandering to Cuban-American voters with some new, loophole-closing initiatives aimed at Havana.

President Bush had earlier ordered the Homeland Security Department to crack down on illegal U.S. tourism, limit heretofore-legal “people-to-people” visits and raise the number of Cubans eligible for legal admission to the United States. He had done so in a prominent Rose Garden address in front of an embargo-friendly audience, basking in the ostensible imprimatur of Secretary of State Colin Powell and the enthusiastic concurrence of Secretary of Housing and Urban Development Mel Martinez, a Cuban native. Powell and Martinez will be co-leading a commission to prepare for — and hasten the onset of — a sovereignty-challenged, post-Castro Cuba.

Havana, of course, blasted the administration for using Cuba as a forum to help secure a Florida election victory next year.

But here’s what hurts. It’s true. And it would have been no less true if Al Fox, Al Sharpton or Al Franken had said it. Forget the messenger on this one.

Just recall that in the last, mother-of-all-contested presidential elections, Bush won approximately 80 per cent of the 450,000 votes cast by Cuban-Americans in South Florida. In what could be another razor-thin, statewide margin, he wants to keep those anti-Castro votes in a Republican lock box.

When it comes to Cuba, American administrations have been gutless — but not guileless. The Bush administration is an extension of that pro-embargo, exile-community-panderfest of a policy, an especially absurd extension given that we are that much farther removed from any Red Menace threat of Fidel Castro and his Marxist acolytes.

In a post-9/11 world, Muslim fanatics and policies of pre-emption and unilateralism are our priority issues and gravest concerns. Dysfunctional relics of the Cold War aren’t relevant, save for narrowly focused, one-issue constituency, domestic political ends.

Treating Cuba as if it were still a Soviet outpost of geopolitical pertinence is beyond bewildering. Treating it as if it were all a matter of principle is hypocritical in the context of America’s relationships with former enemies and Mideast autocracies. It’s also mean-spirited and inhumane to all the innocent people adversely affected. Moreover, it’s counterproductive and stupid; engagement is more effective than isolation. What’s more, it’s venal.

In fact, heavy on the venality when it comes to presidential politics; Florida has 27 electoral votes and 1 million Cuban-Americans. Arguably, President Bush can’t be re-elected without Florida.

When Bush recently declared that he is tightening the screws on Castro, it played predictably well in South Florida and among the usual hardliners here in Tampa, who even objected to the Ballet Nacional de Cuba coming to town.

Bush wants the embargo maintained, American visitations reduced, Cuban immigrant visas increased and U.S.-government supported Radio and TV Marti expanded. Fewer American travelers, reasons Bush, would mean fewer dollars for Cuba’s $2-billion tourist industry. It is estimated that some 200,000 Americans annually visit Cuba, as many as a third illegally.

But the president phrased it in vintage Bushspeak. Fewer American visitors, he opined, would also mean fewer dollars “to prop up the dictator and his cronies” and to feed “the illicit sex trade, a modern form of slavery which is encouraged by the Cuban government.”

Sounds like Batista has returned to re-establish the brothels and casinos

Business As Usual for County Commission

Hopefully, we can all agree that major transportation fixes have to happen or else this area grows malignantly into “Atlanta, the Sequel.”

So, how’s this for a transportation-rallying cry? “When lacking perfectly equitable revenue-raising scenarios and minus safe political cover for everybody, do nothing.” As Hillsborough County Commission mantra, it’s unwieldy. As public policy, it’s unconscionable.

Caveat Gator

By all appearances the University of Florida did quite well in landing Bernie Machen as its new president. The former president of the University of Utah is known to be as candid as he is compassionate. The one time pediatric dentist is personable and puts a premium on good teaching. He likes short meetings and long rides on Harley-Davidsons.

Two other things.

Machen is a crusader for diversity who just recently found out about this state’s anti-affirmative action “One Florida” policy. And last year he fired Utah’s head football coach.

Separating The Truth

It won’t be known for some time exactly how successful that operation in Dallas was that separated the 2-year-old Egyptian twins conjoined at the head. But so far, so good for Ahmed and Mohamed Ibrahim. This much, however, is known. The Egyptian parents and caregivers knew where to go for help. To America.

Mrs. Ibrahim was quoted as “thanking everybody around and thanking her faith that brought her to this great place: Dallas, Texas.”

Wonder if that soundbite ever surfaced on Al-Jazeera?

The Pay-As-You-Go Show

To paraphrase Benjamin Disraeli, there are lies, damn lies and media rationalizations about controversial programming.

There are certainly no legitimate reasons for defending the pay-as-you-go practices of WFLA-TV Channel 8’s Daytime show. The soft-news morning program has a standard practice of charging some guests a fee — $2,500 for four to six minutes of exposure — to chat about their product or service.

Daytime, which airs at 10:00 right after the Today show, is part of a recognized television genre: a fluff-feature A.M. show with a lot of obsequious and vacuous chatting. Some occasionally cut away for an actual news item. It is what it is. If viewers should assume it’s a local version of NBC’s Today, which doesn’t charge guests, then that’s a perception that WFLA can certainly live with.

For those interested in the “news,” there are regular, around-the-clock, around-the-globe sources for all that’s wrong with the world. “If it bleeds, it leads” is a hard-news tenet. “If you’re a client, we’re pliant” would seem an operative credo for Daytime.

Here’s the problem if you care at all about journalism. If you’re doing an infomercial, say so — with obvious, upfront labeling, including proper identification in the TV listings. There’s a place in the market for these paid-advertisement hybrids. Without them, we’d have far fewer options to acquire killer abs, buns of steel and the mother of all blenders. They are what they are.

But programs such as Daytime are not what they seem. They appear to be info-tainment, yet another media amalgam. They are, however, pimp forums, ready to cater to the self-promoting fantasies of customer-johns with a story to tell.

In its defense, WFLA officials note that Daytime isn’t produced by the station’s news department, nor does it conceal the nature of pay-as-you-go guests. True, but quickly noting that “The following segments were paid advertisements” in the final credits is nothing more than an ethical loophole. It’s not to be confused with the sort of obvious labeling that provides an honest indication of what viewers have just seen.

There is, suffice it to say, more than enough on TV that is bad. But the question is typically taste — and the answer is: don’t watch.

When the question is ethics, however, the answer should be: don’t show it.