Katie Couric is cute, perky and engaging and very good at communicating and interviewing. She’s in the prime time, network-TV news business, which, we shouldn’t forget, is more about slick packaging than shear informing.
The formula is a familiar one: the right look, the right personality, the right set, the right theme music, the right voice over, the right appeal to the right demographics. Then cherry pick your news items, add soft features and insert some gimmicks.
It’s not a People’s-Right-To-Know paean or the Great American Gravitas Machine.
It’s show business. And Katie is a pro.
And that’s the way it is.